graphic designer and web designer in Cosenza
Graphic designer and web designer for modern brands and visual identities
Francesco Marino
I build visual identities and illustration for modern brands — with clarity, coherence and craft.
Based in Cosenza, I work remotely with clients across Italy and Europe—on visual identities, print design and web design.
WhereIcome in
Graphic designer, web designer and illustrator in Cosenza: visual design and web design for your brand
I’m a graphic designer and web designer specialising in visual design. Based in Cosenza, I work remotely with clients across Italy and Europe: I design visual identities and brand systems, create editorial and campaign illustrations, and develop print-ready editorial layouts and web design/UI for clear, coherent and fast websites.
Branding & Visual Identity
I help brands build clear visual identities—based in Cosenza and working remotely with clients across Italy and Europe.
Print and Editorial Design
Editorial layouts and print design for brochures, catalogues and brand collateral—crafted to stay consistent across print and web.
Want branded motion graphics too? Explore my motion visual content services
About
Design is how things work,
not just how they look.
I’m Francesco Marino, a graphic designer, web designer and illustrator, with over twenty-three years of experience in visual communication.
I have always transformed ideas into clear, coherent and lasting design systems — working across print graphics, branding, visual identity, illustration and web design. My work bridges the rigour of editorial design with the flexibility of digital, spanning brochures and catalogues through to web interfaces and illustration-led concepts.
I believe in design as a discipline of intention: every element must serve a purpose, every choice must support the whole. Consistency, clarity and attention to detail are not just principles — they are the foundation of every project.
My approach is rooted in design thinking: understanding context, defining problems with precision and building visual design solutions that communicate with elegance, effectiveness and authority.
Services
Graphic design, web graphics, illustrations and visual design for brands seeking clarity and visual consistency.
I build graphic systems, illustration and brand-ready identities — with a clean aesthetic and a rigorous method.
Based in Cosenza (Calabria), I collaborate with clients across Italy and internationally, through a flexible remote approach.
Graphic Design for Print
- Brochures
- Catalogues
- Editorial Layout
- Printed Materials
Web Design & Web Graphics
- UI Design
- Layout & Structure
- Responsive Design
- Design Systems
Branding
- Logo Design
- Visual Identity
- Brand Guidelines
- Corporate Image
Illustration & Creative Direction
- Illustration concepts
- Vector illustration
- Art direction
- Editorial visuals
2D Graphics Software
- Photoshop (Advanced)
- InDesign (Advanced)
- Illustrator (Advanced)
- Final Cut Pro (Advanced)
- DaVinci Resolve (Intermediate)
3D Software
- Cinema 4D (Advanced)
- Blender (Intermediate)
Looking for motion content that fits your visual identity? Explore my motion visual content services
Path
Early 2000s
The Foundation
2005 — 2012
Expanding the Canvas
2012 — 2018
The Digital Shift
2018 — PRESENT
Full Spectrum
Selected Work
A curated selection of recent projects.
Logos
Artisan Brand Identity
Complete visual identity system with illustration elements for a luxury artisan collective — from logo to stationery.
Brochures
Architectural Digest
Editorial brochure design for an architecture firm, balancing photography, vector illustration and white space.
Websites
Maison Noir Website
Minimalist web design for a high-end furniture brand — clean, modern, immersive, with a visual illustration layer.
Printed Materials
Seasonal Collection
Product catalogue for a fashion house, combining elegant typography with editorial layouts and illustration details.
Branding
Terra Olive Branding
Premium brand identity for an organic olive oil producer — earthy, refined, authentic, including illustration-driven labels.
Mockups
Packaging System
Cohesive packaging and print materials for a boutique cosmetics line, designed to work as a complete visual system.
Social
Social Media Kit
Coordinated templates and assets for posts, stories and covers — visual consistency, recognisability and faster production.
Social
Social Campaign
Creative concept with multi-format adaptations (carousels, stories, reels) — clear messaging and platform-native design.
Social
Content Templates / Editorial
Modular graphic system for recurring series and social content — flexible layouts, consistent style and a clean feed.
Approach
Design with intention,
deliver with precision.
01
Clarity
Every graphic design, illustration and web design project begins with understanding. I analyse the context, listen to the brief and define the problem with precision before any visual development begins.
02
Attention to Detail
The difference between a good project and a professional result lies in the details: spacing, typography, visual balance. Every element contributes to the final quality of the design.
03
Consistency
A visual identity and branding system works when every element communicates in a unified way. I design consistent visual frameworks, applicable across print, web and all digital touchpoints.
04
Visual Coherence
From the initial concept to the final result, every project maintains a clear and unified direction. This creates visual experiences that are recognisable, effective and lasting.
Tools
The instruments behind
the visual systems.
My toolkit has evolved over more than twenty years of experience in graphic design, illustration and web design, always guided by the same principle: using professional tools to build effective visual solutions. I work with industry-standard software such as Adobe Photoshop, Illustrator and InDesign for graphics and print, alongside tools for UI design, prototyping and web interface design.
Tools matter, but they are never the point. The real value is the process — the ability to transform an idea into a visual system that communicates, functions and endures.
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